From Launch to Product-Market Fit: A Week-by-Week Action Plan for Your First 90 Days

Introduction

The first 90 days post-launch are critical for gathering feedback, optimizing your product, and working towards achieving product-market fit (PMF). This action plan outlines specific tasks to complete each week, ensuring a structured approach to your early growth efforts.

Key Metrics to Track Throughout the 90 Days

• User Signups and Activations
• Retention and Churn Rates
• Usage Metrics for Core Features
• Net Promoter Score (NPS)
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)

Week 1-2: Gathering Initial Data and Feedback

Week 1: Launch and Initial Data Collection

• Day 1-2:
  • Monitor launch metrics (signups, activations, initial usage).
  • Set up a dashboard to visualize key metrics in real-time.
• Day 3-4:
  • Set up analytics tools (e.g., Google Analytics, Mixpanel).
  • Ensure event tracking is implemented for critical user actions.
• Day 5-7:
  • Conduct initial user interviews (aim for 5-10 interviews).
  • Prepare a list of questions focusing on user experience and pain points.

Week 2: Analyzing Early Data and Adjusting

• Day 8-10:
  • Analyze the first week's data to identify top issues and opportunities.
  • Create a report summarizing key findings and insights.
• Day 11-12:
  • Implement quick fixes based on initial feedback (e.g., UI improvements).
  • Prioritize issues based on impact and ease of implementation.
• Day 13-14:
  • Set up ongoing user feedback channels (e.g., in-app surveys, feedback forms).
  • Define a schedule for regular feedback collection.

Week 3-4: Optimizing Onboarding and Core Features

Week 3: Onboarding Optimization

• Day 15-17:
  • Analyze the onboarding funnel to identify drop-off points.
  • Use heatmaps or session recordings to understand user behavior.
• Day 18-19:
  • Design A/B tests for onboarding improvements (e.g., different messaging).
  • Prepare variations for testing.
• Day 20-21:
  • Implement the first round of onboarding optimizations based on A/B test results.
  • Monitor user feedback on the new onboarding process.

Week 4: Core Feature Enhancement

• Day 22-24:
  • Analyze usage patterns of core features to understand user engagement.
  • Identify underutilized features and gather user feedback on them.
• Day 25-26:
  • Prioritize feature improvements based on user feedback and usage data.
  • Create a roadmap for feature enhancements.
• Day 27-28:
  • Implement high-priority feature enhancements.
  • Conduct user testing to validate changes before full rollout.

Week 5-6: Expanding Reach and Engagement

Week 5: Marketing Channel Experimentation

• Day 29-31:
  • Identify and set up 2-3 potential marketing channels (e.g., social media, email).
  • Research best practices for each channel.
• Day 32-33:
  • Create content and campaigns tailored for each channel.
  • Develop a content calendar for consistent posting.
• Day 34-35:
  • Launch and monitor initial marketing efforts.
  • Track engagement metrics and adjust strategies as needed.

Week 6: Engagement Strategy

• Day 36-38:
  • Analyze user engagement patterns to identify engaged vs. at-risk users.
  • Segment users based on their activity levels.
• Day 39-40:
  • Design re-engagement campaigns for at-risk users (e.g., personalized emails).
  • Develop targeted messaging to encourage re-engagement.
• Day 41-42:
  • Implement engagement features (e.g., push notifications, email digests).
  • Monitor the effectiveness of these features on user engagement.

Week 7-8: Iterating on Product and Pricing

Week 7: Product Iteration

• Day 43-45:
  • Conduct a second round of user interviews focusing on power users.
  • Prepare questions that dive deeper into advanced usage.
• Day 46-47:
  • Prioritize the product roadmap based on user feedback and business goals.
  • Align the roadmap with strategic objectives.
• Day 48-49:
  • Begin development of the next major feature or improvement.
  • Set timelines and assign responsibilities for the development team.

Week 8: Pricing Experimentation

• Day 50-52:
  • Analyze the effectiveness of your current pricing model.
  • Gather user feedback on pricing perceptions.
• Day 53-54:
  • Design pricing experiments (e.g., different tiers, annual vs. monthly).
  • Prepare promotional materials for the pricing tests.
• Day 55-56:
  • Implement and launch pricing tests.
  • Monitor user responses and conversion rates closely.

Week 9-10: Scaling Operations and Support

Week 9: Operational Scaling

• Day 57-59:
  • Review and optimize internal processes for efficiency.
  • Identify bottlenecks and areas for improvement.
• Day 60-61:
  • Identify key hiring needs based on growth projections.
  • Define roles and responsibilities for new hires.
• Day 62-63:
  • Begin recruitment for critical roles.
  • Utilize job boards and networks to attract candidates.

Week 10: Customer Support Enhancement

• Day 64-66:
  • Analyze common support issues and create a comprehensive FAQ.
  • Develop self-help resources to empower users.
• Day 67-68:
  • Implement or improve your ticket management system.
  • Ensure the system is user-friendly for both customers and support staff.
• Day 69-70:
  • Train your team on customer support best practices.
  • Conduct role-playing sessions to prepare for various scenarios.

Week 11-12: Measuring Product-Market Fit

Week 11: Quantitative Assessment

• Day 71-73:
  • Conduct a comprehensive cohort analysis to understand retention trends.
  • Segment users by acquisition source to analyze behavior.
• Day 74-75:
  • Calculate and analyze key metrics (e.g., retention, NPS, usage frequency).
  • Prepare visualizations to communicate findings.
• Day 76-77:
  • Compare current metrics to industry benchmarks for product-market fit.
  • Identify gaps and areas for improvement.

Week 12: Qualitative Assessment and Future Planning

• Day 78-80:
  • Conduct a final round of in-depth user interviews to gather qualitative insights.
  • Focus on understanding overall satisfaction and product effectiveness.
• Day 81-82:
  • Analyze all data points to assess the current state of product-market fit.
  • Summarize findings in a report for stakeholders.
• Day 83-84:
  • Develop an action plan for the next 90 days based on product-market fit analysis.
  • Set clear objectives and key results (OKRs) for the upcoming period.

Week 13: Review and Strategize

Days 85-90: Comprehensive Review and Strategy Session

• Day 85-86:
  • Compile a comprehensive report on the first 90 days, summarizing key findings and metrics.
  • Include successes, challenges, and lessons learned.
• Day 87-88:
  • Hold a team strategy session to review progress and plan next steps.
  • Encourage open discussion on areas for improvement and future initiatives.
• Day 89-90:
  • Finalize and communicate the 90-day review and objectives for the next quarter.
  • Ensure alignment across teams on goals and priorities moving forward.